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ADIB-EGYPT FINANCIAL RESULTS ROUNDTABLE

Following a successful year, ADIB – Egypt sought to highlight its achievements among the public and key stakeholders. Translating this vision into a comprehensive narrative, we brought together Egypt’s most influential banking and finance journalists for an exclusive roundtable during which ADIB revealed its key financials, and more importantly, the organization’s impact on the sector, community and economy at large.

RESULTS

•ADIB’s financial success was published and/or aired across 72 media outlets

•Story reached 3 million + audience

•Story delivered an ad value of +1.5 million EGP