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AXA MICROFINANCE EDUCATIONAL WORKSHOP

AXA’s successful partnership with the Lead Foundation, an organization specialized in microfinance for communities, facilitated the extension of microinsurance to more than 200,000 small businesses. Vantage worked with AXA to host an educational workshop for the media. We brought together 20+ journalists to provide them with knowledge on microinsurance, with the long-term ambition of expanding access to insurance services to protect all social segments.


RESULTS


•Bringing access to insurance to the fore as a tool for economic empowerment

•Educated 20+ journalists on microinsurance supporting entrepreneurship in Egypt

•Reached an audience of over 1 million, providing new opportunities for small businesses and insurance companies.