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BP OIL COMPANIES RACING TOURNAMENT

In a drive to support and empower Egyptian Paralympic competitors, set to compete in the Tokyo 2020 games, the agency worked with BP to create a unique race competition, to educate on the importance of the Paralympics and to encourage greater community support for Egypt’s champions. The race brought together 40 oil companies who competed against each other to raise money for the Paralympic hopefuls. In addition to promoting awareness for the campaign and the role of sports in providing access to those with disabilities, the campaign also highlighted the oil and gas sectors commitment to Egyptians with disabilities.


RESULTS


•Raised significant funding for Egyptian Paralympic hopefuls

•29 top media outlets from print, online and broadcast media covered the story

•An audience of almost 1 million Egyptians were reached and engaged