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META AND EL GOUNA FILM FESTIVAL PARTNERSHIP – DRIVING CUTTING-EDGE CONTENT

El Gouna Film Festival (GFF) is one of Egypt and the region’s landmark cultural events. As a long-term partner, Meta supports its success by creating cutting-edge video content sharing platforms connecting participants with global audiences via Facebook Watch.

 

The Challenge

Showcasing the power of Facebook Watch as an instant interactive platform conveying prime video content, in one of the region’s most anticipated and dynamic events.

 

The Solution

Engaging with renowned content creators in the film industry and providing them with the tools to create trend-setting in video content. Set against the perfect story-telling background, Meta enabled the creation of unique video narratives and introduced a co-branded Facebook and Instagram glass studio, exclusively designed to allow celebrities and film creators to air their own content during the event.

 

Impact

  • Instant celebrity and influencer endorsement and usage of Facebook Watch with Facebook video content positioned at the heart of the festival.

  • Exclusive Meta - GFF media brunch generating more than 40+ unique stories across diverse media platforms

  • 12 exclusive interviews with Meta’s MENA spokespersons on prime regional broadcast and online outlets.