Managing Director & Founder
Nazly oversees Vantage’s growth while deepening strategic client and stakeholder relationships. With her extensive cross-industry experience, she infuses passion and innovation driving communications campaigns forwards.
“WE ARE PASSIONATE ABOUT BUILDING THE NARRATIVES THAT HELP YOU MAKE A DIFFERENCE. WE HELP YOU SUCCEED BY TELLING THE STORIES THAT MATTER, WHERE THEY MOST NEED TO BE HEARD.”
Nazly Shamel is the founder and managing director of Vantage Communications, Egypt’s most innovative PR agency committed to achieving breakthrough communications campaigns. With almost 20 years of industry experience, Nazly’s expertise spans organizations across the spectrum – from digital, and healthcare to finance and energy, among others.
Nazly’s work is driven by her commitment to bring value to clients and communities. She led the growth of the agency’s client portfolio across core industries, engaging world-leading companies while driving cross-functional integration to deliver seamless outcomes. She is dedicated to advancing the firms’ capacities and making inroads in the industry by providing differentiated, personalized and specialist expertise coupled with an unparalleled commitment to viable results.
Nazly enjoys defining innovative stakeholder collaborations that helps clients advance their business strategies. Her experience and in-depth understanding of market dynamics helps clients maintain a solid perception and business trajectory while averting issues and adeptly overcoming crises. She shapes narratives, hones key messages and crafts stories that help clients convey resonating messages across all media platforms, including digital, social, press and broadcast.
She is passionate about coaching leaders to become expert media communicators. Her tailored media spokesperson workshops equip leaders and organizations with the skills to harness the power of the media.
Nazly enjoys reading – with a fondness for historical fiction – long runs, and slow walks her dog, Susky. She is fluent in four languages, Arabic, English, French and Spanish and holds a bachelor’s degree in Political Science and Economics, from Cairo University.